Whenever I start working on any marketing campaign, the first thing I do is get to know the customer. Who is going to buy the product or use the service that I am trying to sell?
If you understand your customers, you’ll be more effective in your communication with them. Plus you’ll have a better idea of where to target them when it comes to marketing.
Marketing campaigns that aren’t targeted have low response rates which means you’ll be throwing away your hard earned dollars.