in Understand your customers

How to create buyer personas for your businessFeatured

Whenever I start working on any marketing campaign, the first thing I do is get to know the customer. Who is going to buy the product or use the service that I am trying to sell?

If you understand your customers, you’ll be more effective in your communication with them. Plus you’ll have a better idea of where to target them when it comes to marketing.

Marketing campaigns that aren’t targeted have low response rates ¬†which means you’ll be throwing away your hard earned dollars.

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